> Alchemy Goods turns used bicycle tubes into fashion accessories. And we turned their recycling story into a human connection. As seen in Lürzer's Archive.
CASE STUDY
Though Ag’s products are stylish, people buy them more for their Earth-friendly story than for their design. But we realized the most important part of that story was missing: For every person who buys an Ag bag, there’s a person who donated a tube used to make it. So we created a system to connect those two people – the bag owner and their ‘donor’ – turning a recycling story into a meaningful human connection.
RETAIL POSTERS
HEADLINE: "Today, someone became a donor." TAGLINE: "Giving new life to old bike tubes."
HEADLINE: "Today, someone became a donor." TAGLINE: "Giving new life to old bike tubes."
HEADLINE: "Today, someone became a donor." TAGLINE: "Giving new life to old bike tubes."